Things you should know:

I was born an entrepreneur.

I do my homework because I like to get things right the first time.

Sometimes I laugh a little too loudly in restaurants.

According to the Myers-Briggs test, I’m 99% assertive. This is not the same thing as aggressive – my peers, clients, and loved ones will tell you I’m their biggest cheerleader.

But I have no problem making decisions, and I own the outcomes. I am genetically incapable of quitting halfway, though I will confidently adjust course as needed.

I also love hard work. In part, that’s because I understand what a privilege it is to break a sweat.

Seventeen years ago, an immunologist gave me three years to live. Tops.

God and I had other plans. If that doctor met me now, he wouldn’t recognize me. (More importantly, I guarantee I could out-dance him.)


I am grateful to be healthy and determined never to take a moment for granted. All that struggle has led me to enormous success in the business world and joy in my personal life.

Know what that means? I believe in you.

Know what that means? I believe in you.

No, I don’t know you yet – I don’t have to. I have been as low as it gets, friend. I have been broke and broken.

The hard stuff can crush you, or it can create you.

Let’s talk.

“Spring is the bomb. If I'm ever on a stage someday accepting a major award and thanking the people who helped make it all possible, Spring will be at the top of the list.”

~ Justine Altman, Functional Medicine Practitioner & Entrepreneur

“Being Black and a small business owner has been like wearing an emotional robe of stones. Spring and her team have demonstrated what I can only term as ‘healing allyship’. I have been working with her for over a year on branding, marketing strategy, and business model development for my new venture. She has shown an understanding of the nuances of launching a sustainable eco-brand that was never demonstrated with other marketing organizations I have worked with. 

She believes in the multi-million-dollar potential of my business and developed a branding and ecommerce optimization plan to set me on that trajectory. Spring is kind, intuitive, honest, brilliant, and an ally in every sense. I couldn’t be happier with the guidance and support she has provided.”

~ Kussy MacKenzie, Maker & Entrepreneur

“I’ve worked with many c-suite execs and high-profile entrepreneurs, and Spring is one of the most innovative, resourceful, and effective business and marketing strategists around. In the time it takes most people to map out a funnel, she’s got it written, built, launched, and making money!”

~ Dori Martin, Functional Medicine Practitioner & Entrepreneur

“Spring is a visionary thought leader and world class marketer. She has a strong ability to build and scale businesses by focusing on key metrics and actionable goals. She also brings a caring and pragmatic approach, works tirelessly for what she believes in, and is always an inspiration to work with.”

~ Sergio Stephano, Agency Founder & Entrepreneur

“Working with Spring has been completely transformational in every sense of the word. She IMMEDIATELY understood our brand (maybe better than we did). She helped us align all aspects of our messaging down to the tiniest detail and helped us create and sustain a congruent online presence, revamp our website, and grow our social media presence exponentially. Her organizational skills and vision have been invaluable in hiring well, getting our office in order, and increasing our revenue.

If you are considering help with any of the above, Spring is for you. If you are fortunate enough to work with her, you will feel, like we do, that you should have hired her long before you did. WE LOVE SPRING!”

~ Drs. Ellen & Scott Antoine, Physicians & Entrepreneurs

“I’ve wanted a mentor my whole life, the kind of person who shows you how it's done and shapes how you think about business/the world/being a better human. Then I found Spring. Search over. From running the cold hard numbers and growing a brand to being an effective leader who is loved, Spring gets it.”

~ Gio Marcus, Marketing Copywriter & Entrepreneur

"Spring is my Guardian Angel! Not only has she saved me from my own tangled mess of a business, she also genuinely cares. 

Spring has brought a clarity to my strategy and my working week that I didn't think I was capable of. I'm focusing on the right things and in the right ways, and the impact and results have been instant and profound. I'm less stressed, generating much more revenue, have more clients and leads than ever before and, because of the strategy steps that Spring has helped me put into place, this is just the start.

If you get the chance to work with Spring you HAVE to do it for the sake of your business and

personal life. Thank You, Spring!"

~ Tom Martin, Agency Founder & Entrepreneur

Measurables matter, and spreadsheets are my love language. A sample of my accomplishments by the numbers:

  • Strategy

    Advised the Founder/CEO of media consulting agency on scaling and planning, helping establish priorities across multiple divisions. Provided actionable business insight and planning that allowed Founder/CEO to step back from 7-day work week to 4 days per week, while still doubling agency net revenue YOY.

  • Operations

    Revised hiring processes and implemented new performance reviews, company policies, management guidelines, and compensation structure to reduce medical company turnover from over 50% to 5% YOY, while improving facility profitability by 13%.

  • Leadership

    Built a skilled, unified team of 45 for mid 7-figure manufacturer, all working remotely across North America. Implemented process-driven workflows and established a new company culture based on positivity and accountability, while also cutting expenses 12% YOY.

  • Innovation

    Created record-setting Kickstarter campaign funded at 5,200%, generating 6-figure startup capital for artisanal confectionary business. Directed fulfillment of over 10k orders internationally in the first year and achieved profitability by month 13.

  • Content

    Conducted analytics-led research to identify community avatars and set targeted SEO goals for mid 7-figure influencer brand. Created comprehensive content and social media strategy, resulting in organic traffic growth of 31% YOY to 3m pageviews/year and increase in keyword rankings by 94k (over 3,000%).

  • Marketing

    Developed a successful comprehensive marketing plan for high 7-figure B2C wellness brand, resulting in 21% revenue growth YOY. Email and social media advertising campaigns converted 42% of a 150k email list into customers, with a 63% return customer rate for the year.

  • Ecommerce

    Conceived and managed implementation of upgrades to B2C Shopify storefront in a single year that increased AOV by 12% across 36k orders, raised subscriber rates by 55%, and improved promotion conversion rate by 1.9%.